James and I recognize that we get a great deal of benefit out of writing mobile applications with Mobile Magic Developers. We enjoy the time together, the camaraderie, the learning experiences, and the opportunity to bring a little joy to a much larger audience. Along the way we've had a lot of support from friends, family, and the numerous customers who've downloaded our apps.
We wanted to find a way to give something back as an enthusiastic "Thank You" from the Mobile Magic Developers team to you. We've decided we're going to try something we call Small Business, Big Difference. Periodically, we're going to choose one of our applications and for a period of time, all proceeds from that application will be donated to a charitable organization. That includes sales and ad revenue.
For our inaugural Small Business, Big Difference attempt, we've decided that we'll donate all revenue generated by our Jane Austen Quote of the Day Widget available on the Android market to the National Breast Cancer Foundation. We've even added a new background for your widget just for this occasion!
Why the National Breast Cancer FoundationWe reviewed dozens of charitable organizations dedicated to promoting breast cancer research, helping breast cancer survivors, and comforting those fighting with breast cancer today. We considered each organization's rating on Charity Navigator and the NBCF scores on Charity Navigator were remarkable including a maximum score for accountability and transparency, 83.1% of revenue dedicated to program expenses, and a solid plan for growth.
We also felt strongly for the foundation's mission to save lives through early detection by providing education and mammography, particularly to women in need. The NBCF works with almost 100 clinics in all 50 states to provide free mammograms and diagnostic services to underserved women. Each sponsored facility is required to have the capacity to provide continued treatment to women after an abnormality is found or breast cancer is diagnosed.
How You Can HelpYour role is easy. Download the Jane Austen Widget from the Android market, use the "Share" buttons to share your quotes on Twitter and Facebook, encourage your friends to get the app. If you really like it, purchase the Jane Austen Widget Upgrade, the ads will go away and we'll donate the proceeds from your upgrade too.
The program will run for 1 week starting Sunday, February 12th, 2012 and ending Saturday, February 18th, 2012. Download the free application today and help us spread the word about the application and the promotion. The more people who have the free app, the more ad revenue we'll be able to donate. Don't buy the upgrade though until the week of Valentines Day so we can donate your upgrade too.
We hope to make this program a huge success because we're already looking into our next charity (hopefully promoting children's literacy with proceeds from our educational apps for kids). We're excited about this opportunity and with your help we can prove what a big difference a small business can make.